Canonball is an agency of restless creatives.

Like a song you can’t shake, the creative process isn’t one we can turn off—nor would we want to.

Branding

We devote our many talents to a single charge: building brands.

A great brand is more than a logo.

Here at Canonball, we’re brand-builders. Branding in the digital age has several moving pieces and applications, yet it’s all centered around a cohesive look, feel, and identity. We help you develop your brand identity by using insights from the people who know your company best (you). Canonball’s branding process is intensely collaborative, as it determines the look, tone, and perceptions of your brand for years to come.

Inbound Marketing

As you read this, people are searching for you online.

How will you capture them?

What is inbound marketing, you ask? It’s a philosophy we internalize here at Canonball—one that turns the tables on traditional advertising.

Thought leadership is the foundation of inbound marketing. Unlike traditional “push” methods of advertising, inbound marketing focuses on “pulling” in qualified leads by producing quality content. Tactics for inbound marketing include a combination of persona development, blogging, social media, landing pages, and online advertising.

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Real Estate & Multifamily

Technology & digital media are overhauling industries.

Yours included.

The real estate market is hotter than ever, not to mention rapidly evolving. This generation of renters search for apartments very differently than the one before it; meanwhile, the rise of social media has changed the way we engage with brands and retail communities. Canonball has a proven track record in both multifamily branding and marketing for mixed-use developments.

Web Design

Be interactive. Deliver the unexpected.

Partner with an agency you can trust.

These days, a promotional campaign or product launch necessitates more than an ‘online brochure.’ Brands from every industry are vying for consumers’ attention, and promotional websites must deliver application-based, interactive experiences in order to engage consumers and educate them about the brand and/or product. Canonball has spent years working with various ad agencies building large-scale, promotional websites for brands like Samsung, Wholly Guacamole, and Terminix—websites that increase brand awareness and drive product sales.

Display Ads

We’re the agency for agencies.

Your new partner for banner & display advertising.

Display ads can be a beautiful graphic, an animated flash banner, or an interactive rich media ad. Canonball has been building banner ads for agencies for years, and we love doing it. Of course, display ads don’t stop with production; we often help clients with creative strategy, building landing pages, developing microsites, and executing remarketing campaigns. We can be your go-to resource for all things Display.

Blog

We tell it like it is.

All things intriguing, momentous, relevant, and quirky.

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The Secret Key to Optimizing Lead ROI in Real Estate Developments

When most real estate developments begin to create their marketing strategy, be it for the week, month, quarter, or year, you can imagine that the conversations are more or less the […]

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How Today’s Senior Living Tenants Have Changed

Upon hearing the phrase “senior living,” visions of walkers, oxygen tubes, and bed pans come to mind. Senior living is the broad term used to encompass everything from independent living […]

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Facebook Declares War on Clickbait

Facebook thinks it has declared war on click bait, but this is only the latest battlefield in long, drawn-out war.

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5 Ways an EDC Can Use Social Media Effectively

We live in an age where everything from airport security to credit cards are successfully running social media accounts to reach their audiences or gain brand recognition. Surprisingly enough, TSA […]

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Why Senior Living Must Think Differently About Leads

When thinking of industries that benefit from inbound marketing tactics, senior living might not have jumped to mind. The boomer generation has joined the digital age with heels in the […]

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Content that Converts: the Key to Generating Leads For Your Property

When writing content for their property, a lot of real estate professionals are eager to write about all the great luxuries their complex can provide. Our suggestion to these people? […]

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