Branding

We devote our many talents to a single charge: building brands.

A great brand is more than a logo.

Here at Canonball, we’re brand-builders. Branding in the digital age has several moving pieces and applications, yet it’s all centered around a cohesive look, feel, and identity. We help you develop your brand identity by using insights from the people who know your company best (you). Canonball’s branding process is intensely collaborative, as it determines the look, tone, and perceptions of your brand for years to come.

Inbound Marketing

As you read this, people are searching for you online.

How will you capture them?

What is inbound marketing, you ask? It’s a philosophy we internalize here at Canonball—one that turns the tables on traditional advertising.

Thought leadership is the foundation of inbound marketing. Unlike traditional “push” methods of advertising, inbound marketing focuses on “pulling” in qualified leads by producing quality content. Tactics for inbound marketing include a combination of persona development, blogging, social media, landing pages, and online advertising.

Real Estate & Multifamily

Technology & digital media are overhauling industries.

Yours included.

The real estate market is hotter than ever, not to mention rapidly evolving. This generation of renters search for apartments very differently than the one before it; meanwhile, the rise of social media has changed the way we engage with brands and retail communities. Canonball has a proven track record in both multifamily branding and marketing for mixed-use developments.

Web Design

Be interactive. Deliver the unexpected.

Partner with an agency you can trust.

These days, a promotional campaign or product launch necessitates more than an ‘online brochure.’ Brands from every industry are vying for consumers’ attention, and promotional websites must deliver application-based, interactive experiences in order to engage consumers and educate them about the brand and/or product. Canonball has spent years working with various ad agencies building large-scale, promotional websites for brands like Samsung, Wholly Guacamole, and Terminix—websites that increase brand awareness and drive product sales.

Display Ads

We’re the agency for agencies.

Your new partner for banner & display advertising.

Display ads can be a beautiful graphic, an animated flash banner, or an interactive rich media ad. Canonball has been building banner ads for agencies for years, and we love doing it. Of course, display ads don’t stop with production; we often help clients with creative strategy, building landing pages, developing microsites, and executing remarketing campaigns. We can be your go-to resource for all things Display.

Blog

We tell it like it is.

All things intriguing, momentous, relevant, and quirky.

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Top 5 Mobile Apps for News Junkies

Love keeping up with the latest headlines? Here’s five free mobile apps to help you keep up with the news cycle. Newsflash: I’m a news geek. With a background in newspapers...

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How Community Design Can Influence Multifamily Branding

We’ve already looked at the initial multifamily branding phase. But that branding is only as strong as the community being built. To that end, it’s always a really good idea to...

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Angel’s Trend Watch: Designing for Print in a Digital World

Even in a digital world, there are many ways that print can benefit your company. We may be tech savvy, but we haven’t become completely digital. Not yet, anyhow (maybe...

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Internet-of-things

How the Internet of Things Will Transform the Real Estate Industry

If you aren’t familiar with the Internet of Things (IoT), then learn fast. Because the times they are a changin’. What is this new-aged concept, you ask? Simply put, intelligent...

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RealTech Dallas Launches Startup Accelerator for Real Estate Tech

Last night, the Canonball crew attended another successful RealTech Dallas event, this time focusing on commercial real estate and office space. RealTech founder John Backes surprised attendees with a big...

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multifamily development dallas

The Multifamily Boom: What’s Next for Dallas?

What’s next for multifamily in Dallas? The sentiment at Bisnow’s latest panel was generally optimistic, but not without a few prophetic voices with words of warning. Canonball live-tweeted the event...

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