From search to social, people are talking about your brand.

How will you make an impression?
We have a few ideas.

Real Estate & Multifamily

Technology & digital media are overhauling industries.

Yours included.

The real estate market is hotter than ever, not to mention rapidly evolving. This generation of renters search for apartments very differently than the one before it; meanwhile, the rise of social media has changed the way we engage with brands and retail communities. Canonball has a proven track record in both multifamily branding and marketing for mixed-use developments.

Inbound Marketing

As you read this, people are searching for you online.

How will you capture them?

What is inbound marketing, you ask? It’s a philosophy we internalize here at Canonball—one that turns the tables on traditional advertising.

Thought leadership is the foundation of inbound marketing. Unlike traditional “push” methods of advertising, inbound marketing focuses on “pulling” in qualified leads by producing quality content. Tactics for inbound marketing include a combination of persona development, blogging, social media, landing pages, and online advertising.



We devote our many talents to a single charge: building brands.

A great brand is more than a logo.

Here at Canonball, we’re brand-builders. Branding in the digital age has several moving pieces and applications, yet it’s all centered around a cohesive look, feel, and identity. We help you develop your brand identity by using insights from the people who know your company best (you). Canonball’s branding process is intensely collaborative, as it determines the look, tone, and perceptions of your brand for years to come.

Web Design

Be interactive. Deliver the unexpected.

Partner with an agency you can trust.

These days, a promotional campaign or product launch necessitates more than an ‘online brochure.’ Brands from every industry are vying for consumers’ attention, and promotional websites must deliver application-based, interactive experiences in order to engage consumers and educate them about the brand and/or product. Canonball has spent years working with various ad agencies building large-scale, promotional websites for brands like Samsung, Wholly Guacamole, and Terminix—websites that increase brand awareness and drive product sales.

Display Ads

We’re the agency for agencies.

Your new partner for banner & display advertising.

Display ads can be a beautiful graphic, an animated flash banner, or an interactive rich media ad. Canonball has been building banner ads for agencies for years, and we love doing it. Of course, display ads don’t stop with production; we often help clients with creative strategy, building landing pages, developing microsites, and executing remarketing campaigns. We can be your go-to resource for all things Display.


We tell it like it is.

All things intriguing, momentous, relevant, and quirky.


Canonball to Rebrand Under New Name, “Criterion.B.”

Summary:  Canonball, a leading marketing agency focused on branding and inbound marketing for the commercial real estate industry, will rebrand the agency under new name, Criterion.B. Dallas, Texas  January 12, […]

Read More


What’s New in Dallas Development: Trinity River Park, and more

Everything’s Bigger in Texas That’s right. Dallas is planning to build the largest urban nature park in America.  Dubbed the Trinity River Park, the green space will feature a jaw-dropping […]

Read More


The ROI of a Strong Digital Marketing Strategy

When it comes to proving marketing value, ROI is the keyword all executives want to hear. It may seem a simple enough request, but calculating ROI for marketing endeavors can […]

Read More


Why Web Design, User Experience and Marketing Go Hand-In-Hand For Success

When it comes to success on the web, everyone has differing opinions on what is most effective and most important. For many people, a good digital marketing strategy should help […]

Read More


How to Adopt Public Relations In the Multifamily Industry

Public relations is more than traditional press releases and talking to media outlets. It’s about fostering positive relationships with your audience and making sure you’re communicating with them clearly. In […]

Read More


How to Get “Smart” with Apartment Home Technology

As the single-family industry and hospitality sector both make headway in the smart home technology space, multifamily continues to get one step closer to fully adopting home technology as well. […]

Read More