Branding

We devote our many talents to a single charge: building brands.

A great brand is more than a logo.

Here at Canonball, we’re brand-builders. Branding in the digital age has several moving pieces and applications, yet it’s all centered around a cohesive look, feel, and identity. We help you develop your brand identity by using insights from the people who know your company best (you). Canonball’s branding process is intensely collaborative, as it determines the look, tone, and perceptions of your brand for years to come.

Inbound Marketing

As you read this, people are searching for you online.

How will you capture them?

What is inbound marketing, you ask? It’s a philosophy we internalize here at Canonball—one that turns the tables on traditional advertising.

Thought leadership is the foundation of inbound marketing. Unlike traditional “push” methods of advertising, inbound marketing focuses on “pulling” in qualified leads by producing quality content. Tactics for inbound marketing include a combination of persona development, blogging, social media, landing pages, and online advertising.

Real Estate & Multifamily

Technology & digital media are overhauling industries.

Yours included.

The real estate market is hotter than ever, not to mention rapidly evolving. This generation of renters search for apartments very differently than the one before it; meanwhile, the rise of social media has changed the way we engage with brands and retail communities. Canonball has a proven track record in both multifamily branding and marketing for mixed-use developments.

Web Design

Be interactive. Deliver the unexpected.

Partner with an agency you can trust.

These days, a promotional campaign or product launch necessitates more than an ‘online brochure.’ Brands from every industry are vying for consumers’ attention, and promotional websites must deliver application-based, interactive experiences in order to engage consumers and educate them about the brand and/or product. Canonball has spent years working with various ad agencies building large-scale, promotional websites for brands like Samsung, Wholly Guacamole, and Terminix—websites that increase brand awareness and drive product sales.

Display Ads

We’re the agency for agencies.

Your new partner for banner & display advertising.

Display ads can be a beautiful graphic, an animated flash banner, or an interactive rich media ad. Canonball has been building banner ads for agencies for years, and we love doing it. Of course, display ads don’t stop with production; we often help clients with creative strategy, building landing pages, developing microsites, and executing remarketing campaigns. We can be your go-to resource for all things Display.

Blog

We tell it like it is.

All things intriguing, momentous, relevant, and quirky.

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People Drive Profits: 5 Keys to Growth Through Agency Culture

In this day and age, it seems that everyone with a “Chief” in their title has some magical key to becoming a great leader. It can be an officer from...

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5 Key Ingredients to Real Estate Content Marketing

I thought I was a rebel in 2012. I showed up to my new gig back at corporate headquarters, suited up, shoes shined, and with an unruly beard. I believed...

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What Morgan Freeman Can Teach Us About Native Advertising

It was 1994. I was eight years old and watching The Shawshank Redemption. While I was entertained by the film, I did not fully understand the incredibly well-thought-out tropes and...

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Canonball Hires National Sales Director, Shanker Chalekode

  Summary:  Canonball hires National Sales Director, mirroring migration trend from public companies to independent firms. Dallas, Texas March 24, 2016 The cultures at independent marketing and advertising agencies are...

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Why Real Estate is Ready for Content Marketing

Real estate is a game of risks and rewards. It’s a strategic bet by each developer that each project will generate the buyers, leasees, or tenants necessary to yield a...

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Canonball Does SXSW 2016: Four Awesome Things You Missed

The Canonball crew ventured back to Austin for South by Southwest (SXSW) Interactive and another year of tech-filled festivities, interactive lounges, and the infamous Canonball sticker contest (see our Instagram...

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