Branding

We devote our many talents to a single charge: building brands.

A great brand is more than a logo.

Here at Canonball, we’re brand-builders. Branding in the digital age has several moving pieces and applications, yet it’s all centered around a cohesive look, feel, and identity. We help you develop your brand identity by using insights from the people who know your company best (you). Canonball’s branding process is intensely collaborative, as it determines the look, tone, and perceptions of your brand for years to come.

Inbound Marketing

As you read this, people are searching for you online.

How will you capture them?

What is inbound marketing, you ask? It’s a philosophy we internalize here at Canonball—one that turns the tables on traditional advertising.

Thought leadership is the foundation of inbound marketing. Unlike traditional “push” methods of advertising, inbound marketing focuses on “pulling” in qualified leads by producing quality content. Tactics for inbound marketing include a combination of persona development, blogging, social media, landing pages, and online advertising.

Real Estate & Multifamily

Technology & digital media are overhauling industries.

Yours included.

The real estate market is hotter than ever, not to mention rapidly evolving. This generation of renters search for apartments very differently than the one before it; meanwhile, the rise of social media has changed the way we engage with brands and retail communities. Canonball has a proven track record in both multifamily branding and marketing for mixed-use developments.

Web Design

Be interactive. Deliver the unexpected.

Partner with an agency you can trust.

These days, a promotional campaign or product launch necessitates more than an ‘online brochure.’ Brands from every industry are vying for consumers’ attention, and promotional websites must deliver application-based, interactive experiences in order to engage consumers and educate them about the brand and/or product. Canonball has spent years working with various ad agencies building large-scale, promotional websites for brands like Samsung, Wholly Guacamole, and Terminix—websites that increase brand awareness and drive product sales.

Display Ads

We’re the agency for agencies.

Your new partner for banner & display advertising.

Display ads can be a beautiful graphic, an animated flash banner, or an interactive rich media ad. Canonball has been building banner ads for agencies for years, and we love doing it. Of course, display ads don’t stop with production; we often help clients with creative strategy, building landing pages, developing microsites, and executing remarketing campaigns. We can be your go-to resource for all things Display.

Blog

We tell it like it is.

All things intriguing, momentous, relevant, and quirky.

Tech Nerd's Rant

A Tech Nerd’s Rant: You Keep Using That Word

Like any other skilled specialist, part of my job entails being aware of technical terms. This is true for any skill — technical terms can include obscure computer jargon like...

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How the Convenience Economy is Impacting Real Estate

The AAMD TechCon 2015 drew in a crowd of about 250 property managers, marketing managers, developers, and other multifamily influencers from the greater Denver area. Breakout sessions included features about...

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Millennial Insights: Driving In-Store Engagement with Social Media

In our last post, we saw how Walgreens and American Apparel were both using mobile convenience to drive customers in-store. With this post, we’ll look at two companies who are...

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Millennial Insights: Using Mobile Convenience to Drive In-Store Purchases

As we discussed in our previous blog, the Millennial generation is arguably the most sought-after consumer segment. But how do we target them successfully? What makes them tick? With a...

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Millennial Insights: Mapping the Digital Purchase Journey

The digital era has affected consumer purchase journeys, particularly in the Millennial generation. The days of linear purchase funnels are over, and times of a Recently, the impact of online...

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Trends in Dallas Mixed Use Development

Wednesday’s Bisnow panel brought together some of Dallas’ brightest minds in mixed-use development. Despite a broad range of perspectives, panel members agreed that the influx of corporate headquarters and a...

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