Branding

We devote our many talents to a single charge: building brands.

A great brand is more than a logo.

Here at Canonball, we’re brand-builders. Branding in the digital age has several moving pieces and applications, yet it’s all centered around a cohesive look, feel, and identity. We help you develop your brand identity by using insights from the people who know your company best (you). Canonball’s branding process is intensely collaborative, as it determines the look, tone, and perceptions of your brand for years to come.

Inbound Marketing

As you read this, people are searching for you online.

How will you capture them?

What is inbound marketing, you ask? It’s a philosophy we internalize here at Canonball—one that turns the tables on traditional advertising.

Thought leadership is the foundation of inbound marketing. Unlike traditional “push” methods of advertising, inbound marketing focuses on “pulling” in qualified leads by producing quality content. Tactics for inbound marketing include a combination of persona development, blogging, social media, landing pages, and online advertising.

Real Estate & Multifamily

Technology & digital media are overhauling industries.

Yours included.

The real estate market is hotter than ever, not to mention rapidly evolving. This generation of renters search for apartments very differently than the one before it; meanwhile, the rise of social media has changed the way we engage with brands and retail communities. Canonball has a proven track record in both multifamily branding and marketing for mixed-use developments.

Web Design

Be interactive. Deliver the unexpected.

Partner with an agency you can trust.

These days, a promotional campaign or product launch necessitates more than an ‘online brochure.’ Brands from every industry are vying for consumers’ attention, and promotional websites must deliver application-based, interactive experiences in order to engage consumers and educate them about the brand and/or product. Canonball has spent years working with various ad agencies building large-scale, promotional websites for brands like Samsung, Wholly Guacamole, and Terminix—websites that increase brand awareness and drive product sales.

Display Ads

We’re the agency for agencies.

Your new partner for banner & display advertising.

Display ads can be a beautiful graphic, an animated flash banner, or an interactive rich media ad. Canonball has been building banner ads for agencies for years, and we love doing it. Of course, display ads don’t stop with production; we often help clients with creative strategy, building landing pages, developing microsites, and executing remarketing campaigns. We can be your go-to resource for all things Display.

Blog

We tell it like it is.

All things intriguing, momentous, relevant, and quirky.

super bowl 50

The Best Commercials from Super Bowl 50

As advertisers in the digital age, one of our greatest challenges is breaking through the clutter. Rarely do we find our audience on the edge of their seats, eagerly awaiting...

Read More

content strategy for real estate

The Power of Content: A Roadmap for Real Estate

I just wrapped up a week at the Multifamily Social Media Summit in Napa Valley (rough duty, I know). Attendees ranging from property managers to capital partners gathered to discuss...

Read More

Multifamily Social Media Summit

Multifamily Conference-Goers Discuss 2016 Trends in Social Media

In anticipation of the Multifamily Social Media Summit, we caught up with a few conference-goers to paint a picture of the social media landscape in 2016. Throughout the past year,...

Read More

user-generated-content-Canonball

The Power of User-Generated Content in 2015

As 2015 unfolded, Let’s take a look at a few brands that showcased some of the top campaigns in 2015. National Geographic – #Wanderlustcontest National Geographic partnered with Honda to...

Read More

cd-gift-guide

A Grouchy Creative’s Holiday Gift Guide

Maybe, like me, you discovered in college that you were never going to have the athletic ability to go pro. And maybe you washed that disappointment down with the terrifying...

Read More

content-intern-2016

Now Hiring: Social Media / Content Strategy Intern (Spring)

Job Description Canonball is a full-service digital agency located in downtown Dallas. We focus mainly on branding and inbound marketing (i.e., social media, blogging, online advertising, etc.), which we perform...

Read More