Branding

We devote our many talents to a single charge: building brands.

A great brand is more than a logo.

Here at Canonball, we’re brand-builders. Branding in the digital age has several moving pieces and applications, yet it’s all centered around a cohesive look, feel, and identity. We help you develop your brand identity by using insights from the people who know your company best (you). Canonball’s branding process is intensely collaborative, as it determines the look, tone, and perceptions of your brand for years to come.

Inbound Marketing

As you read this, people are searching for you online.

How will you capture them?

What is inbound marketing, you ask? It’s a philosophy we internalize here at Canonball—one that turns the tables on traditional advertising.

Thought leadership is the foundation of inbound marketing. Unlike traditional “push” methods of advertising, inbound marketing focuses on “pulling” in qualified leads by producing quality content. Tactics for inbound marketing include a combination of persona development, blogging, social media, landing pages, and online advertising.

Real Estate & Multifamily

Technology & digital media are overhauling industries.

Yours included.

The real estate market is hotter than ever, not to mention rapidly evolving. This generation of renters search for apartments very differently than the one before it; meanwhile, the rise of social media has changed the way we engage with brands and retail communities. Canonball has a proven track record in both multifamily branding and marketing for mixed-use developments.

Web Design

Be interactive. Deliver the unexpected.

Partner with an agency you can trust.

These days, a promotional campaign or product launch necessitates more than an ‘online brochure.’ Brands from every industry are vying for consumers’ attention, and promotional websites must deliver application-based, interactive experiences in order to engage consumers and educate them about the brand and/or product. Canonball has spent years working with various ad agencies building large-scale, promotional websites for brands like Samsung, Wholly Guacamole, and Terminix—websites that increase brand awareness and drive product sales.

Display Ads

We’re the agency for agencies.

Your new partner for banner & display advertising.

Display ads can be a beautiful graphic, an animated flash banner, or an interactive rich media ad. Canonball has been building banner ads for agencies for years, and we love doing it. Of course, display ads don’t stop with production; we often help clients with creative strategy, building landing pages, developing microsites, and executing remarketing campaigns. We can be your go-to resource for all things Display.

Blog

We tell it like it is.

All things intriguing, momentous, relevant, and quirky.

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Millennial Insights: Mapping the Digital Purchase Journey

The digital era has affected consumer purchase journeys, particularly in the Millennial generation. The days of linear purchase funnels are over, and times of a According to January’s report (Adrenaline White...

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Young Guns Make an Impact Throughout Dallas

If you work in an industry related to real estate, then you’ve probably brushed shoulders with the Young Guns. The Young Guns are the young professional faction of The Real...

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OneYearWiser

One Year Wiser: 4 Agency Lessons I’ve Learned

It’s been over a year since my first day at Canonball. I’ve learned thousands of small lessons: Donut Shop keurigs are the best keurigs. “Inspect Element” is my best friend....

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New Urbanism: Bringing New Life to Urban Living

Trends come and go, but sometimes they turn into a lifestyle. Improved urban living and environmental efforts are on the rise, but will it last? As a digital agency, Canonball’s...

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What’s Next for Texas Student Housing?

Tuesday’s Bisnow event in Austin, Texas delivered great insights into the future of student housing. From economic outlooks to digital marketing, the panels covered a range of topics related to...

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When I Think About Thync

For a couple years now, the world has been getting glimpses of the upcoming DIY shock-therapy gadget known as Thync, and seeps into the market, I feel my stress level...

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